Marketing Strategy of Pay Channels
نویسندگان
چکیده
منابع مشابه
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fairminded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that identify causal factors determining the willingness of buyers to pay voluntarily under PWYW. Furthermore,...
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ژورنال
عنوان ژورنال: Asian Social Science
سال: 2012
ISSN: 1911-2025,1911-2017
DOI: 10.5539/ass.v8n15p46